Brand Identity
Naming, logo systems, type direction, colour discipline and the small writing rules that hold a brand together when twenty people start using it at once.
USKA TOV · Advertising Agency · Kyiv, since 2012
Brands you
remember.
What we make, in three families.
USKA TOV is an advertising agency first. Everything below — identity, production, media — exists to put a brand in front of the right person at the right moment.
Campaign Production
Concept, scripts, art direction, photo and film production, OOH artwork, packaging adaptations — handled end-to-end with our long-time production partners.
Media Buying
Plans built from the brief, not from a discount sheet. Digital, broadcast and outdoor mix, measured against the brand outcomes we agreed at the start.
Recent rooms we have lit.
A selection of recent engagements. Names omitted where the contract requires it; sector and role kept honest.
01
FMCG launch
National launch for a new dairy line.
02
Retail rebrand
Identity reset for a hardware chain.
03
B2B campaign
Trade-only campaign for a logistics provider.
04
Outdoor series
Twelve-month OOH series for a beverage client.
05
Pharma awareness
Patient-awareness platform for an OTC range.
06
Hospitality
Identity & menu system for a restaurant group.
03 / About
An agency, the old-fashioned kind, with a Kyiv address.
USKA TOV was registered in Kyiv on 11 April 2012 and has worked from the same address on Harmatna street ever since. The studio is small on purpose: every project is run by people whose names a client can remember, not by an account-management funnel.
We treat advertising as a craft with deadlines. We answer the phone. We will tell you when a brief is the wrong question to be asking.